My Single buddy, a dating that is online started by the tv presenter Sarah Beeny, is set up obtainable for up to Ј15m.
Its shareholders that are major Ms Beeny in addition to technology company Telecom Express – have employed the accountancy company BDO to manage a purchase of this business come early july.
First-round bids of between Ј10m and Ј15m had been submitted previously this month, mainly by rival online dating sites organizations, many equity that is private may also be interested. BDO declined to comment, while My Single buddy and Telecom Express failed to get back telephone calls.
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Ms Beeny, whom hosts Channel 4’s Property Ladder programme, has about 40 % of My Single buddy, which she co-founded along with her buddy Amanda Christie in 2004.
The website is exclusive for the reason that members must nominate a pal who can compose a description of them – which, unlike other online dating sites, ensures that a individual’s profile features both their particular terms and those of the buddy.
To locate relationship on the web has lost most of its stigma, analysts state. There clearly was 25 % increase in traffic to UK dating web sites in July – the peak that is highest in visits for 36 months, relating to Hitwise.
Last thirty days, internet relationship accounted for starters in almost every 160 online visits produced by computer users in Britain.
As the investors would like to offer My Single Friend, it really is grasped they’d think about attempting to sell a minority stake to simply help introduce the internet site offshore.
A supply stated: “the opportunity that is real international expansion because no body else in the field does this friend suggestion plus it works very well. Your website is quite sticky.”
My Single Friend attracts 9,000 brand new singles a thirty days from over the UK. It really is on course in order to make underlying earnings of about Ј1.5m this season.
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One or more equity that is private has bid for My Single buddy, however the primary interest is from rival internet dating players. If they have submitted first rounds bids for My Single Friend, its suitors could include IAC, which owns Match, and the US company eHarmony while it is unclear.
Telecom Express, which offers on the internet and mobile solutions for news companies, purchased its stake within my Single Friend year that is last. The business additionally operates online dating sites for papers as well as the FM radio that is classic section.
Ms Beeny states her attempts that are own match-making provided her the theory for a web site where individuals could explain people they know. She additionally co-founded the web site Tepilo, that will help users to get, sell or allow their properties without any fees or payment.
interested in love online
*My Single Friend could be the tenth-most popular internet that is subscription-based site in the united kingdom and it has about 20,000 users.
*The likelihood of finding love online seem better for males, at the very least in London and Manchester. In London, you will find 5,780 right ladies interested in males aged between 30 and 40, but just 3,800 males searching for asian mail order bride ladies in the exact same a long time. In Manchester, the ratio of females men that are seeking and vice-versa, is 460 to 300.
*The most popular dating that is online in great britain is Plentyoffish, even though this is partly since it is free. Plentyoffish accounted for 21.23 percent of visits to internet dating sites in July, based on Hitwise.
*The biggest UK player having a membership model is Match, which received 7.3 percent of dating traffic.
*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in britain.